Pembas

Pembas is a Dutch bookkeeping and tax firm with a rich history and a new generation at the helm. They support business owners and freelancers with bookkeeping, tax filings and financial advice, always with a personal touch and direct communication. As a new generation is taking over the firm, co-owner Esmée Nanninga-Openneer felt it was time for a brand refresh and website redesign. The goal: a warm, professional online presence that reflects the trust Pembas has built with her clients over the years, and makes the personal character of the firm visible at first glance. The project included a visual identity, updated website, copy and content creation.  

BRANDing, website design + development (in development), copy

The logo suite was designed to honor what already existed while giving Pembas the visual presence it deserves for the next chapter. For owner Esmée, continuity mattered: in a transition like this we don't want to push too much change onto the loyal cliënts they are working with. The result is a more modern, balanced logo suite that scales cleanly across business cards, signage, social content, and the full website, without ever losing the familiarity that made Pembas trustworthy in the first place.