JET Wealth advisors

JET Wealth Advisors is a California-based wealth management firm, launched as part of a transition to an independent RIA. They provide financial planning and wealth management for individuals and multi-generational families. In collaboration with September Design Studio our objective was to create a dynamic, modern, and sophisticated website design and branding refresh that would help with connection, communication with clients and building trust and reputation within their communities. We also created custom ai images that match their updated visual identity and help communicate their values like family focused and legacy. 

BRANDing, website design, custom ai images + copy support for september design studio

The color system for JET Wealth Advisors was built around a simple tension: authority vs. approachability. Executive Navy grounds the brand in trust and long-term credibility, while Limestone and White keep it feeling refined and open rather than corporate-heavy. Cognac adds warmth and character, and Legacy Green nods subtly to heritage and prosperity, without leaning into financial clichés. Together, the palette signals a wealth advisory firm that's serious about results, but still human in its relationships.

The logo suite was designed to communicate clarity, confidence, and long-term vision. Emphasis is placed on JET, helping with hierarchy and rooted in the founder's story. The three horizontal lines in the mark carry intentional meaning, representing the past, present, and future of wealth: continuity, progress, and growth. 
Custom letterforms, including tailored A's, give the wordmark a distinctive, premium character while keeping it balanced and approachable. The result is a logo system that feels both authoritative and refined, built to lead across all brand touchpoints.